Why K2?
Your clients care about what your technology does for them – the “What’s in it for me.”
K2’s customer-centric activities communicate your benefits to everyone involved in the purchasing process, focusing on how your solutions solve their critical business issues.
We aggressively use niche-focused, multichannel strategies to deliver targeted, clear, and persistent communications. These activities establish and reinforce your position of trust and authority, directly driving growth.
K2 integrates account-based marketing (ABM) and the paid, earned, shared, and owned (PESOTM) model of comprehensive communications, among other strategies.
About Us
K2 Global Communications is a premier American-run, boutique B2B marketing, public relations, content, and client communications company based in Israel.
Our philosophy and experience were forged in the nexus of Israel’s high-tech climate over almost two decades. We have witnessed firsthand what works – and what doesn’t – allowing us to identify the gaps in a company’s approach to help guide them.
While the bulk of our clients come from the Israeli tech sector, we have worked with clients across industries and geographies, from AI to IoT, from cybersecurity to storage, and from agriculture to industrial, and across North America, Europe, the Middle East, and Asia.
The Team
Larry Kenigsberg Amy Kenigsberg Shani Eichler Consuelo Reinberg
Cofounder & CEO Cofounder & COO Account Executive Content Writer
Strategic Cooperation
In addition to leveraging the skills of our core team, we manage our clients’ relationships with designers, SEO experts, advertising gurus, technical administrators, translators, and more.