Your clients care about what your technology does for them – the “What’s in it for me.” K2’s customer-centric communications focus on how your solutions address their challenges.
K2 helps you communicate your benefits to everyone involved in the purchasing process to achieve your business goals – which is especially critical within account-based marketing (ABM).
We aggressively use niche-focused, multichannel strategies to deliver targeted, clear, and persistent communications. These activities establish and reinforce your position of trust and authority, directly driving growth.
K2 Global Communications is a premier American-run, boutique B-to-B public relations and customer-communications company based in Israel.
Our philosophy and experience were forged in the nexus of Israel’s high-tech climate over more than a decade. We have witnessed firsthand what works – and what doesn’t – allowing us to identify the gaps in a company’s approach to help guide them.
While the bulk of our clients come from the Israeli tech sector, we have worked with clients across industries and geographies, from AI to IoT and from cybersecurity to storage, across North America to the EU.
Larry Kenigsberg, Cofounder & CEO
Larry’s years of experience as a psychoanalyst and itinerant martial artist shape the philosophy he uses to guide K2 and its clients, especially when it comes to creating targeted, appealing messages for your key personas. He’s a proud, active father to his three sons and self-described hack guitarist. Larry holds bachelor’s degrees in psychology and social work from Adelphi University and an MSW from New York University, with additional postgraduate training in psychoanalysis and supervision.
Amy Kenigsberg, Cofounder & COO
Amy’s intuitive grasp of technology and her inherent understanding of your solutions’ value lets her translate the how, what, and whys of your product into clearly focused “What’s-in-it-for-me” communications. She spent the early part of her career as a journalist, so she understands the needs of the media. Nicknamed “the bulldog” by a client, she’s renowned for her tenacity in reaching your target audiences. When not at the office, she’s reading, exercising, and managing a family of five. Amy holds a bachelor’s degree in journalism from the University of Missouri and an MBA from the University of Kansas.
Judith Segaloff, Account Executive
Judith brings a broad range of experience in marketing, journalism, and public relations to K2, including on-camera appearances on Oprah and CNN. She served as VP at Rubinstein Associates and as a PR manager for Lord & Taylor. A published author, her books include The Ups & Downs of Raising a Bipolar Child (Simon & Schuster) and Joining the Thin Club (Three Rivers Press). When not promoting K2’s clients, she’s raising school-age twin boys and studying new languages. She earned a B.A. in communications from Brooklyn College, CUNY.
Consuelo Reinberg, PR Coordinator
With years of marketing, advertising and PR writing experience in New York and Israel, Consuelo provides an international perspective in communicating technologies. When not writing or blogging, she loves to travel, explore markets and art galleries, and experiment with interior design. Consuelo holds a bachelor’s degree in both English and fine arts from the University of the Philippines.
In addition to our core team, we manage a full range of partners – designers, SEO experts, advertising gurus, technical administrators, translators, and more.