Why K2?
We translate complex technologies into “What’s in it for me” messaging for everyone involved in the purchasing process. Our customer-centric communications focus on how your solutions solve your clients’ critical business issues.
Areas of expertise include cybersecurity, AI, IoT, software development, data storage, OT, agtech, biotech, and other complex technologies.
We establish and reinforce your position of trust and authority, directly driving growth with niche-focused, multichannel strategies.
K2 integrates the account-based marketing (ABM) and PESOc (paid, earned, shared, and owned) models, among other methodologies, delivering targeted, clear, and persistent communications.
About Us
K2 Global Communications is a premier American-run, boutique B2B marketing, public relations, content, client, and internal communications company based in Israel. We work with Australia in the morning, Silicon Valley at night, and all points in between, providing global coverage.
Our philosophy and experience were forged in the nexus of Israel’s high-tech climate over almost two decades. We have witnessed firsthand what works – and what doesn’t – allowing us to identify the gaps in a company’s approach to help guide them. While the bulk of our clients come from the Israeli tech sector, we enjoy working with clients worldwide.
Our comprehensive messaging process and internal communications focus ensure that all team members are on the same page, and customers hear the same information from everyone across the organization.
K2 delivers the comprehensive communications you need to gain both immediate ROI and build long-term customer relationships.
Leadership
Larry Kenigsberg
Cofounder & CEO
Larry’s years of experience as a psychoanalyst and itinerant martial artist shape the philosophy he uses to guide K2 and its clients, especially when it comes to creating targeted, appealing messages for clients’ ICPs and key personas. Larry holds bachelor’s degrees in psychology and social work from Adelphi University and an MSW from New York University, with additional postgraduate training in psychoanalysis and supervision.
Cofounder & COO
Amy’s intuitive grasp of technology lets her translate solution features into clearly focused “What’s-in-it-for-me” communications. She spent part of her career as a journalist, so she understands the needs of the media, especially in today’s climate. Nicknamed “the bulldog” by a client, she’s renowned for her tenacity in reaching clients’ target audiences. Amy holds a Bachelor of Journalism degree from the University of Missouri and an MBA from the University of Kansas.
Strategic Cooperation
In addition to leveraging the skills of our core team, we manage our clients’ relationships with designers, AEO/GEO/SEO experts, advertising gurus, technical administrators, translators, and more.