Your clients care about what your technology does for them – the “What’s in it for me.” K2’s customer-centric communications focus on how your solutions address their challenges.
K2 helps you communicate your benefits to everyone involved in the purchasing process to achieve your business goals – which is especially critical within account-based marketing (ABM).
We aggressively use niche-focused, multichannel strategies to deliver targeted, clear, and persistent communications. These activities establish and reinforce your position of trust and authority, directly driving growth.
K2 Global Communications is a premier American-run, boutique B2B marketing, content, public relations, and client communications company based in Israel.
Our philosophy and experience were forged in the nexus of Israel’s high-tech climate over more than a decade. We have witnessed firsthand what works – and what doesn’t – allowing us to identify the gaps in a company’s approach to help guide them.
While the bulk of our clients come from the Israeli tech sector, we have worked with clients across industries and geographies, from AI to IoT and from cybersecurity to storage, across North America to the EU.
Larry Kenigsberg, Cofounder & CEO
Larry’s years of experience as a psychoanalyst and itinerant martial artist shape the philosophy he uses to guide K2 and its clients, especially when it comes to creating targeted, appealing messages for your key personas. He’s a proud, active father to his three sons and self-described hack guitarist. Larry holds bachelor’s degrees in psychology and social work from Adelphi University and an MSW from New York University, with additional postgraduate training in psychoanalysis and supervision.
Amy Kenigsberg, Cofounder & COO
Amy’s intuitive grasp of technology and her inherent understanding of your solutions’ value lets her translate the how, what, and whys of your product into clearly focused “What’s-in-it-for-me” communications. She spent the early part of her career as a journalist, so she understands the needs of the media. Nicknamed “the bulldog” by a client, she’s renowned for her tenacity in reaching your target audiences. When not at the office, she’s reading, exercising, and managing a family of five. Amy holds a bachelor’s degree in journalism from the University of Missouri and an MBA from the University of Kansas.
Eliya Grannat Bashan, Account Executive
Eliya is an experienced marketing professional with extensive experience in the information security and technology industry. To ease her mind from the stresses of the world and managing a family of five, she likes to practice meditation and exercise. Eliya holds a bachelor’s degree in communication and business studies from the College of Management, Israel.
Shani Eichler, Account Executive & SEO Specialist
Shani has years of experience in both marketing and writing and loves any chance to combine them. Whether it be thinking up strategy, writing a blog, or using storytelling in PR, she knows the power of a good narrative. Shani holds bachelor’s degrees in communications and English literature, a masters in creative writing from Bar Ilan University
Consuelo Reinberg, Content Writer
With years of marketing, advertising and PR writing experience in New York and Israel, Consuelo provides an international perspective in communicating technologies. When not writing or blogging, she loves to travel, explore markets and art galleries, and experiment with interior design. Consuelo holds a bachelor’s degree in both English and fine arts from the University of the Philippines.
In addition to leveraging the skills of our core team, we manage our clients’ relationships with designers, SEO experts, advertising gurus, technical administrators, translators, and more.