K2’s multichannel strategies directly address the needs of your personas for “What’s in it for me”-focused communications. Our holistic approach delivers business communications strategies that build your bottom line. We craft your critical messages, clearly defining your benefits across markets and players, systematically approaching them niche by niche, role by role. All K2 activities support the PESO model of strategic communications with a focus on account-based marketing (ABM).
K2’s integrated public relations activities support your business goals. We reach the key influencers – journalists, bloggers, and analysts – to whom your customers listen. Focused PR nurtures your clients along the buying journey, building long-term organic traffic to generate qualified leads and reinforce your brand leadership.
Digital, Inbound & Content Marketing
Digital marketing drives qualified leads to your website and strengthens your reputation and bottom line.
K2’s strategies and tactics build your market presence and establish and reinforce your relationships with influencers, clients, and potential customers. Our marketing activities guide them through the inbound funnel from attention and interest to desire and action.
Our digital, inbound, & content marketing services include
- Digital and inbound marketing via Hubspot
- Content marketing
- White papers
- Customer communications
- Messaging documents
- Video scripts
Add PR services to the mix to place content in the publications that influence your customers.
K2 works with you to engage your target audiences, creating the balance between commercial and objective, curated content. Social media services include content creation and maintenance across platforms.