Everything we do is focused on growing your business. We design and build holistic campaigns driving customer acquisition and client engagement, emphasizing your competitive advantages.
K2’s multichannel strategies deliver “What’s in it for me” customer-focused communications. We develop strategies that build your bottom line.
We craft your critical messages, clearly defining your benefits across markets and players, systematically approaching them niche by niche, role by role. All K2 activities support the PESO model of strategic communications with a focus on account-based marketing (ABM).
Determine Your Destination
Clarity in messaging and positioning clears your path. K2 works with you to define your value propositions, creating the principles and structure that drive all your communications.
Target the Right Audiences
Clearly define your personas. Focus on the “What’s in it for me” for targeted markets and companies, addressing the needs of everyone from the C-suite to those directly utilizing your solutions.
Expand Customer Acquisition
Reach influencers and customers with PR and social media. Publicize and promote your brand across your customers’ preferred channels to drive traffic and grow sales.
Inbound marketing strengthens connections. Make your website a valuable destination for potential and existing clients. Be a resource before, during, and after the sale. Transform customers into brand advocates.
Spotlight Competitive Advantage
Content demonstrates expertise. You and your fellow leaders have years of beneficial experience to impart. Strategically placed content recruits potential customers and employees while reinforcing your messages to all relevant audiences.
Put It All Together
K2’s services include
- Strategic marketing consulting and planning
- Messaging and positioning
- Inbound marketing via HubSpot
- Content marketing
- Public relations
- Social media