Everything we do is focused on growing your business. We design, build, and implement holistic campaigns driving customer acquisition, engagement, and retention. We emphasize your key competitive advantages – how your technology solves critical business issues.
K2’s services include
- Strategic marketing consulting and planning
- Messaging and positioning
- Public relations
- Analyst relations
- Inbound marketing via HubSpot
- Content marketing
- Sales-enablement content
- Social media
- Email marketing
- Events
K2’s multichannel approach delivers “What’s in it for me” customer-focused communications. We develop strategies and tactics that build your bottom line.
We craft your critical messages, clearly defining your benefits across markets and players, systematically approaching them niche by niche, role by role, ensuring everyone touched during the buying process understands how your solutions address their specific needs.
Build Your Strategy
Clarity in messaging and positioning clears your path. K2 works with you to define your value propositions and competitive advantages, creating the principles and structure that drive all your communications.
Target the Right Audiences
Clearly define your personas, and focus on the “What’s in it for me” for targeted markets, companies, and individuals. Ensure everyone touched during the buying process – from the C-suite to the end user – understands how you solve their most pressing business challenges.
Spotlight Competitive Advantages
Content demonstrates expertise. You and your fellow leaders have years of beneficial experience to impart. Strategically placed thought-leadership, benchmarking, and data-focused content recruits potential customers and employees while reinforcing your messages to all relevant audiences.
Increase Customer Retention
The old adage is true – customer retention is more cost effective than attracting new customers. Strengthen your sales-enablement content to reinforce your value.
Expand Customer Acquisition
Reach influencers and customers with PR, analyst relations, and social media. Publicize and promote your brand across your customers’ preferred channels to drive traffic and grow sales and marketing qualified leads (SQLs and MQLs). Third-party endorsement from trusted industry leaders reinforces your expertise.
Grow Engagement
Inbound marketing strengthens connections. Transform customers into brand advocates. Your website should be a valuable destination for potential and existing clients, a resource before, during, and after the sale.
Put It All Together
When you’re ready, K2 is your single address. We focus on the Paid, Earned, Shared, and Owned (PESOTM) model of communications, with a special focus on account-based marketing (ABM).